Dead bums: The bleacher bum is dead. In the 1950s, he could and would surrender a dime or a quarter to watch his beloved Brooklyn Dodgers or Chicago Cubs. He worked long hours for a living and shelling out a coin or two to attend a game and grab a hot dog made his day. Good bye to all that. The average price for the second-round matchup between Croatia and Portugal now hovers around $2,000 on resale markets. The new supply-and-demand structure of ticket pricing, whether for the World Cup, the NFL, or getting an up-close seat for a Taylor Swift concert, is geared to an elite for whom $5k is pocket change. It’s the latest lip service to the concept of the Almighty Dollar since European prices, while high, still make occasional room for bums. Sports was never designed for supply and demand or unchecked market capitalism. Instead, the idea was to give both collars, white and blue, a chance to go to the ballgame (and sip an affordable Coke). Now, those hundreds of millions of fans who still lead bleacher bum lives largely find themselves shut out, with an occasional free TV broadcast their only recourse. Want someone to take you out to the ballgame? These days, best to give Mark Zuckerberg a call.