Italians call Joia pettinato, which is to say it attracts a well-groomed crowd. Whether you come to this Testaccio spot in knock-offs or the real thing doesn’t matter if you’re hot and know how to market it. No wonder the dance crowd comes more to show off than dance, at least until midnight, when bella figura is more easily discarded. The theme here is white, walls, tables, etc. And brands, Absolut, Red Bull, etc. Plenty of 20-to-40 movers and shakers, not to mention a whole lotta would-be lovers. Dance small is floor, but it spills onto the roof garden in summer. Great drink menu and appetizers. Be prepared to wait to get in.
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